Business Strategy and Market Expansion Plan for Sankofa Coconut Juice

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Examinable Question

Analyse the business plan of a Business, focusing on its product strategy, target market segmentation, financial plan, and risk management. Discuss how the company plans to utilize equity investment and market extension strategies for its growth and expansion. How will these strategies impact its market positioning and financial sustainability in the next three years

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Description

Discover the strategic roadmap of Sankofa Coconut Juice in “Business Strategy and Market Expansion Plan for Sankofa Coconut Juice,” a detailed business plan for a flourishing Ghanaian beverage company. This document provides an in-depth analysis of the company’s product and price strategies, target market segmentation, and innovative promotional tactics. It also delves into the financial planning and risk management essential for securing a $600,000 startup fund. Ideal for entrepreneurs, business students, and investors, this plan outlines effective methods for growth, including equity investment and market extension, projecting a 10% profit increase in three years. It’s a valuable guide for understanding the dynamics of launching and expanding a beverage business in competitive markets.

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